What Should You Post?
1. Say thank you. This is always a good option. Teach student-athletes to take time to thank those who support them. Fans, teammates and family for example.
2. Support others. Student-athletes can provide a positive example for other students by sending positive messages about their peers in other sports or activities at school.
3. Share news and humor. Social media is meant to be fun. Join in conversations and share things you find interesting or entertaining.
4. Engage in discussion with those you admire. Petroff discussed how prior to social media, it was difficult to interact or even hear from famous people that student-athletes admire. But now, they can follow them on Twitter and learn what they’re talking about and even interact with them.
5. Post anything consistent with your personal brand. Again, how do you want to present yourself in public?
Finally, Petroff ended with a simple message we can all afford to remember sometimes: “Live your life, don’t tweet your life.”
Has your school hosted a social media seminar for your student-athletes? We’d love to hear what advice you think is important to give them. Share your thoughts in the comments below.