Facebook, Twitter, Instagram, and Snapchat are the most talked about networks in social media marketing, while YouTube has become an underestimated veteran.
Now more than a decade old, it’s no longer the only video-streaming platform on which marketers can host content. Facebook has become a big contender, and most competitors offer their own forms of video hosting. Then live video burst onto the scene, in the form of Meerkat, Periscope, and now Facebook Live.
But YouTube is still here and has as much potential as ever, both as a platform and with how marketers can use it. Here’s why you should still consider YouTube to host your content series, raise brand awareness, drive web traffic, and more.
The falling-star perception of YouTube can be shattered by its current statistics. According to Alexa Rankings, it still ranks No. 3 in the United States in web traffic, behind only Google and Facebook. In the world, it surpasses Facebook for No. 2.
Whether you plan to run skippable video ads or manage an entire channel, your audience is already watching YouTube content. In fact, the site has more than one billion users, which is one-third of the world’s total internet users.
Beyond that, it’s the second most-used search engine after Google—its parent company—and reaches more 18-34-year-olds and 18-49-year-olds than any cable network in America.
Even if your brand can’t commit to building a YouTube channel from the ground-up, the site can still be very beneficial.
At ABVM Athletics we want to showcase our athletes. We hope to create content for other schools in the diocese becoming social influencers. Making stuff that our niche audiences love and trust. YouTube has thousands, if not millions, of subscribers on the platform, and they also have massive followings on Facebook, Twitter, and Instagram.
Our goal is not to create “YouTube celebrities,” but to connect with potential students and athletes in a way you didn’t think possible. However, working with YouTubers is a partnership that requires clear expectations on both ends.