Many schools are now going on the offensive. Social media seminars for student-athletes are becoming commonplace in high schools and colleges across the country. Last night, I attended such a meeting at Oregon High School near AB’s headquarters in Madison, Wis. Whether they serve as a refresher course or even as a guideline for those considering implementing such a program at their school for the first time, here are a few notes from the meeting.
The speaker was David Petroff, director of athletic communications at nearby Edgewood College. In his role with Edgewood, Petroff is charged with educating student-athletes on best practices for social media.
“I don’t want to scare them, but rather have them see the positives and the power of social media,” he says about his student-athletes. But Petroff noticed that by the time kids reached college, too many bad habits had already formed. Now he speaks to local high schools to try to give kids a head start.